What Is the #LessMeat Pledge?
Alterman and Kateman know it’s hard to go cold turkey on meat consumption. That’s why the movement is defined by eating less, not eating none. The #LessMeat Pledge is a promise to eat less meat for 30 days. You just sign up on their site and do your best to make substitutions for meat as much as possible for the next month. “I encourage a public commitment," says Alterman. "If you’re a private reducetarian, then you can only influence one person: yourself. Making a public commitment and encouraging friends to join can multiply your impact.”
How Can You Join the Movement?
If you’re crazy about meat, it’s all about baby steps. “With less meat and more fruits and veggies, reducetarians live longer, healthier, and happier lives," says Kateman. "They set manageable and therefore actionable goals to gradually eat less meat. For example, they may order a smaller steak, eat meat only on the weekends, or skip eating meat with dinner if they had it with lunch." Sounds pretty simple, right? It’s even easier when you try mouthwatering meat substitutes or figure out how to make salads taste just as delicious as they do in restaurants. Bon appetit!